An industrialist is someone who looks for stability. At the opposite end of the spectrum, the capitalist seeks opportunity and unmet needs. That means the capitalist takes risks, trying to serve a bigger purpose while the industrialist avoids risk, supports the status quo and looks inward.
Almost by definition then the industrialist misses opportunities and misreads new technologies. For example, where the capitalist sees new technologies and automation as a way to serve people and bring back the human touch by reducing inefficiencies, the industrialist sees automation as a way to improve the process and remove uniqueness.
I think only an industrialist could have looked at robot scheduling and found it great – a more efficient way to reward predictability, yield and return at the detriment of art and uniqueness. Finally a better way to be average and unremarkable!
Seth Godin makes the point that, “[m]ission-driven beats compliant, every time.”
If you aren’t willing to make it your mission, if you aren’t willing to take it personally, if you would rather “merely accept a mission, or grudgingly grind through a mission,” then why are you there?
Sure making it your mission will ruffle some feathers and bother others. Maybe (definitely?) you’ll even encounter resistance from those at the top, but what’s the alternative? To idly sit by, complain and wait for the weekend?
No, “[m]ission-driven beats compliant, every time.”
What if that’s it? What if we’ve reached our limit? With all the talk about a changing landscape, world of abundance, a connected economy, what if we just can’t do any better?
What if the top-down, broadcast marketing and gimmicky sales is all we can do? After all, with numbers like this, maybe this whole “digital and automated world ” is a fad after all…let’s just stick to our guns and continue doing it the same old way.
You know, it might work for Amazon or Apple or Google or LinkedIn, but our customers aren’t like that. So there is no need to see further. Let’s stick with the what’s been done, here is good, let someone else worry about tomorrow, it doesn’t apply to us.
It’s Tuesday today, Wednesday won’t come around.