Personally, LinkedIn is still my preferred site to assist with a job search. But denying the impact Facebook and its more than 800 million members can have is ignoring a powerful job finding tool. In many ways, Facebook was the site that helped me land my first advertising job. Facebook is a great way to stay in touch with friends and acquaintances…and that might just be its greatest asset. Here are a few things that have helped me and a couple more tips.
- Clean up your profile. The first step is really to clean up your profile. I’m not saying you should sanitize it. Quite the opposite actually, be who you want to be. I remember when I first starting looking for work and read a piece of advice somewhere online (I think it was on Monster or Workopolis, not sure) and it read something like if you’re the type of person who has pink hair, keeping that hair will reduce your chances of finding a job. Of course if you find a job that frowns on having funky hair, you probably won’t be happy there. The same goes for Facebook, if you want party pictures, then go for it, just know that it will limit some opportunities. The question is, do you want them?
- Add information. Make sure you fill in your information section — especially the career section. Much like LinkedIn, tell us what the company is and what you do there. Don’t be afraid to add details.
- Friend colleagues and bosses. When I say that Facebook’s greatest asset is staying in touch with Friends and acquaintances. The great thing is you can stay in touch with the people you got along with the best or that you have a tie with. It’s not professional; it’s about sharing baby pictures, travels, TV shows and outings. Your basically keeping in touch with weak interpersonal ties and it’s said that most jobs are found through weak ties. Don’t think about future potential — yesterday’s accounting intern is tomorrow’s Finance Director. Even if they’re not in your field, they might be at a company you would like to work at. One prerequisite: Be great at something. No one want to recommend someone who’s average.
- Share. Don’t have an empty profile. Share pictures, quotes, videos, others’ stuff — have fun (see point 1 for a similar “warning”)
- Go on the offensive. I’ve never really done this, but more and more companies have Pages dedicated to working there. Like the Page and interact with moderators to see what’s available and ask for any advice.
- Applications. Consider signing-up to apps like Branch-Out. I’ve never gotten any results from them, but why not put all chances on your side?
- Be creative. I’ve talked about it before. We all remember the story of Alec Brownstein who found a job using Google AdWords. Try playing around with Facebook Ads. They have a few different options…have some fun!
Ultimately, I think patience is really going to be your biggest strength. You’ll definitely want to think about this before you need a job.
What about you? Any luck with finding a job using Facebook?
(Photo credit: photologue_np)
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