One concern about the digitized/automated/outsourced world we’re diving into is that it will create a class system not unlike that of the individual revolutions. Very few people with all the wealth, a lot with nothing and no one in the middle. Tyler Cowan, author of Average Is Over says as much as 85% of people will be have nots. Are we going to reach the limits of capitalism?
There is a difference between then and now. It is precisely this digitization, automation and outsourcing. It’s been democratized. The factors of production are available to all willing to use them. I agree, a certain level of government involvement will be needed to make this happen. To help us adapt our thinking to this new reality. Indeed, calling them haves and have nots is, itself, reminiscent of days gone by. They’re indicators of wealth and those with less (Economizers as Cowen calls them), empowered by a certain mind shift, I believe will lead healthier lives than their industrial revolution counter parts.
From The 4 Hour Workweek to The Guide to Nonconformity and The $100 Startup to I Will Teach You To Be Rich, all outline the way to live debt-free and live well while traveling the world and splurging on dinners without a 7-figure salary. They are the new rich as Tim Ferriss calls them. Where it’s not the amount in the bank that counts, but the automated/digitized/outsourced generation and use of wealth that does.
James Altucher eagerly points out that there is more money now in the corporate world than ever. Just because on one wants to hire workers that it’s not up for grabs. An Economizer able to rid herself of old indicators of happiness and wealth will not only thrive, but could live more free than the Greeter.
Yes the bottom 85% will have less, but excess might no longer an ideal to thrive for. Live well with less.
Studies show that people who swear are seen as more trustworthy. A social flaw helps build trust. Yet we strive to be perfect. Every picture carefully picked, every word carefully crafted to sound and look flawless. The thinking goes that if it’s shiny and perfect, we’ll be more inclined to buy/listen/watch/pay attention.
But usually, the flaw is what seals the deal. Especially for big decisions. We know it’s not perfect. Nothing is. Saying it is invites an elephant into the room. Something awkward that creates a feeling of unease and ultimately mistrust.
In fact, the imperfection might be what we are willing to compromise on. It can highlight the pro we are looking for. It might even be the quirk we seek out.
Stating a fault does two things: pushes to fix fundamental errors and build trust.
As a marker it bothers me when I see industry colleagues choose the sidelines. When they get comfortable having as little impact on what matters. Instead they update flyers and sales material as requested, order new trade show booths, translate material, etc.
How did we go from influencing Products, Price, Distribution and Promotion to scrambling to get enough flyers?
I don’t think there’s one answer. Industry requirements, teachings at school, the lure of creative work, our bullies, the low barriers to entry for careers all have something to do with it. Or maybe you have your own reasons.
Marketing needs to take its seat at the table along with the CEO, CFO, CIO and any other C-suite executive you want to throw in there. And not for a casual conversation, but to help the company move forward, think long-term and understand its customer.
That’s why I get excited about Growth Hacking and analytics. It gives us what we need to take our place. Our job is to understand the customer’s view of the world so that our Products can answer real needs and Sales can explain our company’s view of the world.
In the end where you sit is your choice. Know that there’s a seat at the table for you if you’re willing to dust it off and put in the work to sit there.