About me

Who I am, in a nutshell

I am a Marketing Director at a company called TIMC. I’ve been working in the digital space for a decade or so. Before being a Marketing Director, I was a digital and social media strategist. I’ve worked at some of the largest Canadian advertising agencies and media companies. I developed and implemented web and social media strategies at Campaigner, Cossette, Astral Media, Adviso and TMP Worldwide.

A few takeaways

• I’m a Marketing Director at TIMC.
• I currently blog at here at fabricecalando.com.
• I’m a moderator for Linked Québec – the largest business community in Quebec and the largest French group on LinkedIn.
• I’m one of the organizers of Social Media Breakfast — Montreal.
• I’m a public speaker and trainer. I’ve spoken at such venues and companies as Microsoft, Social Media Breakfast Montreal and Concordia University
• Some of the topics I speak about include:
• LinkedIn — Why and how to build your brand.
• Using failure as a tool to learn and grow.
• Why you need to find passion at work.
• Marketing 2.0.

What you’ll find here

I look at the intersection of social media and personal development. I’m passionate about understanding how we can live a better life at home and at work by using new digital tools and just a little bit of a will power.

Hack Your Life Project

I’m also currently in the process of working through a Hack Your Life Project. Each week I set a challenge for myself.

Why?

Your life is a system made up by “people who are no smarter than you” as Steve Jobs put it. When you realize that, you realize you can hack it…stretch the system’s capabilities to achieve new and better results. But why don’t we always strive to achieve more? We go through our simple day-to-day life being afraid. Afraid of what would happen if we did things differently. Afraid of actually having to do something. The Hack Your Life Project is about doing.