The year of the mobile was probably somewhere around 2007 or 2008. If you’re still waiting for it, you’ve actually missed it.
That’s the year Ludwick Marishane, from rural Limpopo, South Africa, developed DryBath — a clear gel solution you apply to your skin that works like soap and water. He’s currently 22 and the idea came to him when one of his friends — too lazy to bathe — wondered why no one invented a solution that could replace bathing. You see, when you come from a place where getting clean drinking water is an ordeal, the last thing you want to do is use that water to bathe. That, of course leads to disease and death. On a massive scale.
It took Ludwick Marishane 6 month to conduct his research. The thing is, when you’re from rural Limpopo, there are no laptops or Internet cafes so he did all his preliminary research on Google and Wikipedia, via his Nokia 6234.
Take a minute for that last statement to sink in…A solution vital to the millions that have no access to water and sanitation and little boys all over the world who hate taking baths was the result of a comment from a friend, a simple mobile phone, two websites and a lot of determination.
If Ludwick Marishane can change the world with his Nokia 6234, is it that difficult to realize the power your customers hold in their hands with their iPhones, Androids, BlackBerries or Windows Phones?
I encourage you to watch his short video about how he’s changed the face of the world:
If you can’t see the video, click here.