The difference between risk and danger is that risk is perceived, danger is real. Risk is the perception that something unfavorable will happen. Truth is danger rarely, if ever, occurs – finding yourself between a beat and her cub pretty much never happens.
Trouble is, we usually confuse the two. In fact, one of the surest ways to eliminate risk and reduce danger is knowledge. Your risky investment in the wealth manager’s safest route, your risky venture is the entrepreneur’s sure thing, your risky marketing campaign is the Senior VP of Marketing’s chosen path.
What’s left? Push through the anxiety, you’ve created it. Sure, it won’t be easy, but that doesn’t make it dangerous.
Once you realize that risk is made up, you can follow any path. Let’s not block any roads prematurely, anyone of them could make all the difference.