These are four “must read” articles that will make you rethink — rethink marketing, rethink business, rethink work and rethink life. I read a lot of great content online. I share a lot of it on LinkedIn, Twitter and Google+, but today I’ll share four that I think are particularly amazing. They’re not necessarily articles that are related to marketing, business, work and life, but you can apply it to those areas.
I hope you enjoy them as much as I did
- [Rethink Marketing] The Lone Ranger represents everything that’s wrong with Hollywood blockbusters. The blockbuster is based on a make-or-break type formula. As Hollywood blockbusters get lazier, they depend more and more on marketing to make their numbers. It’s not sustainable. In fact, Steven Spielberg and George Lucas are predicting the “implosion” of this system. The over-dependence on scripts and marketing and less on creativity and uniqueness is — quite frankly — not limited to Hollywood. All in all and interesting read about the blockbuster process.
- [Rethink Business] Jeff Bezos bought The Washington Post. But so did Amazon / Target buys another dotcom, eyes on e-commerce prize. Two articles that illustrate just how fascinating business is right now. One the one hand, one of the pillars of the e-commerce world, Jeff Bezos (founder of Amazon) just bought The Washington Post and on the other, Target continues to buy e-commerce platforms. The so-called “traditional” world and digital world are coming together. It’s no longer about one versus the other. We live in very exciting times.
- [Rethink Work] Brave new work: Making the 9-5 somewhere you want to be. Work is broken. “We ended up in containers that are no longer relevant, we still think about work as a destination when we should think about it is as an activity.” One of the major issues stated here is technology — or rather misuse of technology. Why email a document back and forth, save various versions all over the place, when one collaborative document will do the trick? For the first time we live in a world where we’re more technologically advanced at home than we are at work. So the onus on business to make employees more engaged with work. Of course, technology isn’t the only source/solution to the problem…
- [Rethink Life] High-end stores use facial recognition tools to spot VIPs. If there’s one things celebrities hate, is not being recognized. Or maybe they prefer the anonymity. Who knows? Anyway it doesn’t matter. They’ll increasingly have the first option — like it or not. A new piece of technology that retailers can install uses facial recognition to notify staff that a celebrity has just walked in. I’m guessing it’s so that they can serve them better than the regular customers. Regardless, this won’t be a feature reserved for celebrities for very long… Facebook made sure of that.
That’s it for this week, what are you reading right now?
(Photo credit: David Sifry)