Today I thought I would share with you four “must read” articles that will make you rethink — rethink marketing, rethink business, rethink work and rethink life. I read a lot of great content online. I share some of it on LinkedIn, Twitter and Google+, but today I’ll share four that I think are particularly amazing. They’re not necessarily articles that are related to marketing, business, work and life, but you can apply it to those areas.
I hope you enjoy them as much as I did:
- [Rethink Marketing] Use Sales Linguistics to Structure Winning Presentations: Marketers spend a lot of time presenting to clients, small crowds or big auditoriums. We present to clients, colleagues, bosses and peers. Why? To sell our ideas. This article helps you understand how to structure your presentations to get your point across. Learn about Situational Dominance, Behaviour Interruption, Commands, Foreground and Background Suggestions.
- [Rethink Business] Homegrown Retailers Falling Behind as Canadians Embrace E-Commerce: The Globe and Mail article outlines how some Canadian retailers have fallen behind…way behind their American counterparts when it comes to E-Commerce. As Canadians are getting more comfortable with purchasing online, their loyalty to Canadian brands and businesses is suffering. They are heading south of the border (virtually that is) to do their shopping despite the higher shipping and custom fees. This articles highlights the consequences of ignoring the digital space for too long. At some point you just won’t be able to catch-up. I hope it’s a lesson for all; digital is here to stay (it’s 2013, I don’t think I should have to say this).
- [Rethink Work] AP Twitter Hack Causes Panic on Wall Street and Sends Down Plunging: This article fits in each category. On Tuesday April 23rd the Associated Press’s Twitter account got hacked and announced an explosion in the White House. Wall Street freaked out. The Dow plunged 143 points. Did you feel it? Probably not, the losses were quickly recovered. So what’s the big story here? The reason the Dow plunged so fast is that increasingly Wall Street is guided by algorithms that scour news sources like Twitter, analyse sentiment and trade stocks accordingly. The algorithms read “explosion at the White House, President Obama injured.” which means sell, sell, sell. Limited human intervention needed. Of course they’ll rectify and the algorithms will get “smarter.” But think about this… How easily can your work be replaced by an algorithm? Trading stocks seems like a complicated process of analysis and evaluation, but if you break it down enough, computers can do it (and get tricked, just like their human counterparts). I’m not saying it’s good or bad, I’m just saying…think about it. We are still at the early phases of an increasingly complex digitalized and robotized world. Like it or not, it’s happening. Fascinating question.
- [Rethink Life] The Secret Workings of the World’s Central Bankers: Let’s stick to the world of finance. This radio interview highlights some of the workings of the world’s top Central Bankers. Their mandate is to keep world economies stable and predictable. They’re currently printing tons of money and at the same time keeping interests incredibly low. In a way wiping out the savings of a generation who was told to “save their money.” My aim here isn’t to be all doomy and gloomy, but it’s to say this — how much influence do you think you have over your future? While it’s impossible to have complete control, I know that; but in a world that’s becoming increasingly complex (in large part due to digitization and robotization…see previous link), the answer has somehow been to simplify. Don’t wait for a saviour.
What links would you like to share?
(Photo credit: David Sifry)