I can’t stop thinking about this:
No one has experienced your brand or your product the way you have. They don’t know about the compromises and choices that went into it. They don’t understand the competitive pressures or the mis-steps either. (Seth’s Blog: The Foggy Mirror)
Having gone through and driven rebrands, platform redesigns, ad and email campaigns, I can say that this probably where most marketers go wrong.
We spend too much time in our bubble and not out enough there, watching what our audience does.