It’s easy to be a lazy marketer. It can be tempting to cut corners because no one is looking. It can be tempting because a lot of the tasks are mundane. And yes sometimes lazy can lead to an extra boost – in traffic, in sign-ups, in visits…

But really, lazy is a way to hide. It’s a way to avoid doing work that matters. It’s a way to avoid showing up and building something that can last.

The thing is that lazy begets lazy. The more you do it, the more you get unimpressive results, the less inclined you are to do something great. “Why try, it just won’t work.” Lazy has a way of shading the world and make you believe that it isn’t worth trying.

Better get started on the right foot. Do work that matters now.

(Photo credit: Hèctor Garcìa)