Giving you LinkedIn recommendation examples and tips is great if you’re looking to get inspired. But it’s quite another when you want a formula to write all your recommendations. The expression goes “Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime” and the goal of this post is to give you a simple outline to write a brief and honest recommendation on Linkedin.
Why an outline?
Outlines go a long way. I remember a while back SocialMediaExaminer.com wrote a post which outlined how they wrote their blog posts. I’ve used that outline to a certain degree ever since. Hopefully this post will do the same for you.
Planning your recommendation
This is how I try to write a recommendation. This outline has allowed me to write a recommendation in 5 to 10 minutes.
- How do you know this person (1 sentence)? Start your recommendation by stating, in one sentence, how you know this person. Is it a colleague, someone you’ve worked with in the past, an acquaintance, a friend? “I had the pleasure of working with…”; “ We’ve been working together for the past 6 years as…”; “I’ve known […] for over 10 years now…”; “In college we were part of the same group in the Intro to Marketing Research class…”
- Who is this person (1 sentence)? Some people wear multiple hats so let us know who you’re recommending them as. “[…] is our business development person at…”; “[…] is the founder of”
- What is the main reason you’re recommending this person (1 sentence)? No need to go into a full dissertation. Just tell us what is the number one or two reasons you think this person is great. “She is a dedicated worker”; “He is a great educator”; “He is one of the most patient people I know”; “She is passionate about her field”
- Elaborate a little more on that (those) reason (1-3 sentences). Tell us a little more about what is great about this person that will tie in to why you are recommending them. “I don’t get to work with him as much as I would like”; “Her dedication to educating her colleagues is motivating and contagious”.
- Finally, end off with a punch – a call to action (1 sentence). What would you encourage the readers of this recommendation to do? “I would urge you to get to know her”; “If you want to learn more about […], get in touch with him”. Just try not to be too salesy.
What you’re left with his a short (4-6 sentences) recommendation that his honest and easy to read. I’m not sure how much people read recommendations, but I know they have an impact. So be honest, be brief and be punchy.
What’s your take?
(Photo credit: Lali Masriera)