I’ve recently left my job and moved on to a new gig. For the first time in a long time I’m really changing industries. I’m moving from marketing to recruitment. But deep down, as Seth Godin says, we (marketers, customers, HR people, employees…) all want the same thing. We want others to:
- notice me
- like me
- touch me
- do what I say
- miss me if I’m gone
But despite these similarities, this transition in my career means new things for this site.
What does it mean for you?
In short, nothing and everything. First let me say that I’m really grateful that you take the time out of your busy schedule to read my posts. Directly or indirectly because of this site I’ve had the opportunity to meet some great people like Ray, Sandy, Azi, Alex, Fred, Jeff…just to name a few. I’ve also had the chance to interact and chat with some great marketers like Chris, Jean-Luc, C.C., Karima, Adele…again, just to name a few. You’ve all helped me along the way in your own way and I thank you for that.
But as I said, I feel it’s time to transition the topic on this blog. I’d like to focus on:
Careers & personal development, social media and human resources
Careers & personal development
Although there’s going to be quite a bit more stuff like the importance of Thank You letters, I already talk about personal development quite a bit so that shouldn’t be too much of a change for you.
Social media
Again, I talk about that quite a bit, but there will be a change in focus from sales and marketing to recruitment, employee retention, finding a job and building a career.
Human resources
This will be the biggest change. I’ll be talking a lot more about how to use the digital space to find and keep great talent. We’ll talk about a wide range of stuff like SEO, SEM, conversions, call to actions, branding and so on. It’s going to be really interesting
Although I’ll still be writing a lot about social media, some of you might not find some of the posts as relevant to your interests. I’ll try hard to keep the posts along the lines of what I mentioned above. I don’t want to write something that will suit everyone and be interesting to no one. If you take the example above, I’ll write something more along the lines of The importance of a Thank You letter and less like The importance of saying Thank You. That being said, as I mentioned above, we all want to be noticed, liked, touched, heard and missed, so I think HR departments have a lot of the same challenges that sales and marketing departments have — how is this changing digital landscape impacting my goals and objectives and how can I readjust?
I hope you stay with me during this transition. I know that if you do we can have some great discussions that will help both of us learn. But if you don’t, I understand and I’ll see you on Twitter, Facebook or LinkedIn.
Are you coming with me on this new ride?
(Photo credit: Alan Cleaver)
