Of course…

Of course you can cram for the exam,

    Email your list for a hundredth time,
    Cut costs on a small feature,
    Hide the fine print,
    Lengthen the fine print,
    Bulk up the legalese,
    Cut corners,
    Borrow someone’s class notes,
    Say only what we want to hear,
    Appeal to the lowest common denominator…

Or you can take the time to make something that matters. That requires no small print or mass emails. Something to that people want to talk about and share.

Sure it’s harder than clicking send. Sure the results might take longer to happen. But more sustainable and worthy for sure.

email