This week a Facebook Fan Page opened up — Can this Onion Ring get more fans than Stephen Harper — I have actually signed up to the page. In the meantime the Canadian Prime Minister has roughly 30 000 fans.
Well the Onion Ring has won…hands down! Close to 70,000 fans and just under 100 fan photos and over 300 links submitted in less than a week. I don’t know if this will have any sort of political impact, nor do I know if it was set-up to have an impact. I think it was more for fun.
One noticeable impact is on businesses. A company — South St Burgers — is using this social media initiative for marketing purposes…they are offering free onion rings to any fan of the page. I had never heard of them because they have no franchises in Montreal, but I’ll definitely swing by when I’m in western Canada. It’s great to see that a larger company that leverages social media and is using it for marketing purposes. I wonder if it will work out for them?
The moral of the story is — listen to what’s going on, it’s surprising what you can get out of it…