There’s a saying you probably know well: “the grass is always greener on the other side.” Your neighbor’s lawn always looks better than yours.
The same goes for anything really – marketing, business models, sales process, company culture:
- Of course Ariana Huffington can talk about work-life balance, meditation and taking time for yourself, she’s made her money. That’s looking over and seeing greener grass.
- Of course Tony Robbins can tell you to donate money even if you don’t have much. He’s also made his fortune. That’s also looking over the fence and seeing greener grass.
- Of course HubSpot can create blog posts, ebooks, webinars, trainings, podcasts, they’re a huge company. That’s greener grass.
- Of course Howard Schultz can say supporting gay marriage is a social decision, not an economic one, Starbucks can afford the initiative. Greener grass.
- Of course Red Bull can send a guy to space and broadcast his re entry. They’re that type of company. Greener grass.
- Of course Apple can be antisocial (as in not use much social media), they have the iPhone! Greener grass.
- Of course Google can say that GPA doesn’t correlate with employee performance, they’re Google, they can afford to test out different employees. And don’t get me started about the free food they offer their employees! Greener grass.
- Of course Seth Godin can talk about permission marketing, he’s his own boss, he can do what he wants. Greener grass.
We create these greener pastures in our minds and tend to gravitate towards these dreams. And then we get there…and the grass doesn’t look so green anymore. That’s when we find out that like before, there’s stress working there, there are high expectations, their systems our outdated or only a few people get to work on the cool projects (or the projects don’t feel so cool when you see all the nuts and bolts of them).
No, I think it’s better to take the time to fertilize your lawn – stand for your beliefs, make a difference, create art. Only leave if you’re prevented from doing that.