The problem with relying on gameable systems (Google search results, New York Times best seller list, grocery store aisles) for entertainment, information and products is that you aren’t necessarily finding quality information. It’s good enough information at best.
Gameable systems don’t necessarily favor the best, they favor those who have figured out how to game it. They can be the same, but often they are not.
If you base your workflow, contracts or recipes on results you found on Google, there’s a fair chance it’s amateurish. If you buy your gift based on who’s on the bestseller list, there’s a fair chance it won’t be as great as you hoped. It’s OK, maybe good enough is what you need right now, but if not you just need to realize that it’s a starting point.
The professional is the one who’s willing to put in more effort than the others, to dig deeper, study and test longer. Similarly, the best gifts are the ones that have been thought through and personalized.