• "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena..."

Last week I posted a note about Corporate Blog Guidelines and yesterday I was reading iMedia Connection’s post Turn your employees into social media ambassadors and it got me thinking. A lot of companies are scrambling to get into the social media game and that world is quickly changing.  In turn, that change is making those companies fearful.  But iMedia Connection’s post reminded me that the best place to start is still your employees.  It’s pretty simple actually…5 easy steps:

  1. Develop a social media policy
  2. Offer training
  3. Provide employees with a centralized site
  4. Lead by example
  5. Reward influencers

Actually, after re-reading these points, I was reminded that a lot of what people on the Obama campaign did.  Last year, I attended a talk by David Plouffe organized by my friends at Cossette West and another talk by Rahaf Harfoush. They both noted that to some degree or another, each of those 5 points were key to the Presidential campaign’s success.

Hope that convinces you!


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I was reading an interview Cleveland.com did with Bill Matterson regarding the 15 years since the end of the comic strip.  The interview is interesting, but what marked me the most is when asked what he thinks about the capturing his readers hearts’, Mr. Watterson starts his answer with:


I just tried to write honestly, and I tried to make this little world fun to look at, so people would take the time to read it.

Honesty and making it “fun to look at” are some of the building blocks of social media.  I like how someone in the “tradition media space” has gained success by implementing these principles and has shown us that they are part of success outside of the online world as well.

(Image credit: Paul Buckley)
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An old colleague recently asked me if I knew of any examples of corporate editorial guidelines.  I transferred over this post by the Case Western Reserve University.  I’ve never had to write up such guidelines, but I have a feeling that’s right around the corner.  Here are their five reasons why you should have guidelines:

  1. It helps you determine what to write and lets readers (and search engines) know what to expect.
  2. It reduces off-topic submissions
  3. It matches advertisers with your audience (if you accept advertising on your blog)
  4. It supports your SEO strategies
  5. It promotes a professional image and can demonstrate your objectives
I would also add that it encourages you to think of why your are starting a corporate blog.  On that note here are some pointers from Chris Brogan.
Does your company have corporate blog policies?  What are they?
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Kolt Productions (http://www.koltproduction.com/apps/) hasn’t been around for too long, but these good friends of mine have already delivered a few iPhone apps that are very useful for Montrealers.  Here’s a short overview:

  • Ile Sans Fil:  The app was just released and has had some buzz around it.  The app for the famous Montreal nonprofit organization has been created to help you find free hotspots quickly and easily for the greater Montreal area.  Ile Sans Fil develops innovative technology with a mission to position itself as a leader in the wireless industry. With more than 190 hotspots in less than 6 years of existence, exclusively volunteer based, Ile Sans Fil has truly shown how its uniqueness in the wireless internet industry. Today more than 125,000 Quebecers are using this free service.
  • CASHTrack: Find your bank’s nearest ATM machine! Simply select your bank in the settings panel and the ATM machines are displayed on the map in a snap. A must-have for Canadian residents and new immigrants looking for a place to settle down with bank services, CASH Track is the only application that locates ATM machines in all of Canada.
  • PingIt: The app lets you all your status on all your social network by using your Ping.fm account
  • iTax:  A smart tax calculator that uses the iPhone’s GPS to locate your province and calculates Federal and Provincial tax of any product you enter!  Perfect for travelers and immigrants still new to the country!
Kolt is currently working on updated version of the Ile Sans Fil app…
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