Rituals are automatisms we develop to make room for what matters. If you automate your mornings, the way you write your blog posts, your lunch hour, you decrease the energy it takes to make these things happen. The flip side of course is that it leaves more energy available for what matters: the work you need to do, the content you need to write and the art you need to create.
Rituals remove the “I’m too busy/I don’t have the time” excuse.
Rituals that lose their purpose become traditions. We do them because that’s how it’s done. We add fine print because we need fine print, we send registered mail because we need to register it, we set up a Facebook page for our brand because everyone is on Facebook and so on. They don’t free up energy, in fact they often take more up (apply the process, hire people to do it, document the steps) and leave less room for the work that matters.
Traditions are a shelter. They allow us to hide from what matters because what matters requires pushing the limit, poking the box and challenging what is. Traditions force us to do the opposite – work within the frame, within the box and accept what is.
A well setup ritual however allows us to achieve inertia and shed the platitudes so that all that is left is work that matters.