Honesty

Those are the lines of the Metallica song Damage, Inc. off of Master of Puppets (Affiliate link). The song is about honesty and rebellion. The reason I thought of it is Fagstein‘s latest post – A plea to end media hypocrisy. The key takeaway of the post is:

What I’m asking is for the media to understand that bullshitting your consumers just isn’t going to work anymore. They’re too smart to fall for it, and they’re going to look elsewhere if they don’t feel they can get the full story from you.

Actually, this is pretty much true of ALL industries!

A similar point was raised by Mitch Joel and Joseph Jaffe during a recent Podcast Nurturing Your Best Customers.

Do social initiatives really affect consumers that are not “social-techno-geeks”? Are we all smarter customers now? What do you think?

Tagged as: fagstein, Honesty, joesph jaffe, media, media hypocrisy, metallica, Mitch Joel, smarter customers, social media

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I was reading an interview Cleveland.com did with Bill Matterson regarding the 15 years since the end of the comic strip. The interview is interesting, but what marked me the most is when asked what he thinks about the capturing his readers hearts’, Mr. Watterson starts his answer with:

“I just tried to write honestly, and I tried to make this little world fun to look at, so people would take the time to read it.“

Honesty and making it “fun to look at” are some of the building blocks of social media. I like how someone in the “tradition media space” has gained success by implementing these principles and has shown us that they are part of success outside of the online world as well.

(Image credit: Paul Buckley)

Tagged as: Bill Matterson, Calvin & Hobbes, Cleveland.com, Comic strip, Honesty, Online world, Paul Buckley, social media

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