Passion

A few thoughts about passion at work

by Fabrice Calando on February 15, 2012

A few thoughts about passion at work

TIMC — my new employer — asked me to talk about passion at work during a week-long workshop centered around the theme of passion. I’ve spoken about LinkedIn before and I’ve spoken about failure, but this was by far the hardest talk I’ve ever given. That being said, I’d love to have the opportunity to talk about passion again. What a great topic. Here’s a rough transcript of what I told them.

Searching for passion. Finding your passion. Looking for passion… Passion is something people spend a life-time pursuing. In fact, many of you have probably been spending the past little while thinking of what your passion is.

I know I definitely have.

Actually passion is something I’ve been thinking about since 2009 when I read Gary Vaynerchuk’s first book: Crush It!: Why NOW Is the Time to Cash In on Your Passion (Affiliate link). And as the title of his first book indicates, it’s about making money with your passion. I figured that if I wanted to “cash in on my passion” I need to figure out what my passion was…

If you don’t know Gary Vaynerchuk, he’s someone who’s built a sort of wine empire in the United States and a social media icon of sorts. He immigrated to the United States from Eastern Europe at a young age. When he was around 16 his father made him work in the family liquor store in New Jersey. When he was old enough to start helping run the store, Gary noticed the importance the Internet was taking so he added an online component to sell wine on the online, he started an online wine-tasting video show and he took his knowledge of wine to social networks like Twitter. The rest is history. He made a killing – he grew the family business from a $4 million-dollars-a-year-business to a $60 million-dollar-a-year-business in just a few years . He now also owns and operates a digital media agency in New York.

So why am I telling you about Gary? Well it all starts with where I come from. One of the greatest lessons my parents have ever given me was “never settle; do what you love.” That’s brought me down some strange paths at times. For example at McGill I started studying Psychology before studying Marketing. Also I started obsessing about the Internet and Digital Marketing back in the late 1990s. Just so you know where the Internet was at that time, Wikipedia didn’t exist, it was only founded in 2001; Gmail didn’t exist and Google was founded in 1998. In fact they spelled it Google! with an exclamation point. Actually I remember a teacher telling us, “if you don’t know what Google is, I would start using it; it’s a nice search engine.”

In other words, I was in love with the web, but most companies had no idea what to do with it and I decided to bet my entire career on it.

But then at some point, I kind of lost my way and I left the “web” industry altogether. While I was able to rectify my path and move closer to what I loved, Gary’s book really forced me to think about passion – what my passion was and what it meant for me.

Here are a few things I’ve learnt about passion so far:

  • Passions change throughout your life
    • We tend to think about passion as a something we carry throughout our lives just waiting to be discovered. And while there’s some personality traits that we do keep, passions change. When I was a kid I loved to draw. Loved it! I could spend the whole day drawing. Now? I don’t have the patience to draw a stick figure. Gary Vaynerchuk had his wine show, now he stopped it. That’s just how it is as we grow older and hopefully wiser; our likes, interests and passions change. That’s why so many people have a hard time finding their passion. Like Steve Jobs once said, “the journey is the reward” so I let finding your passion be your passion
  • You don’t have to be passionate about someTHING
    • A lot of times when people think about passion, they think about what THING are they passionate about. Am I passionate about wine? Am I passionate about hockey? Am I passionate about sports in general? Am I passionate about sailing? Am I passionate about baking? Am I passionate about home renovation?
    • Now there’s really nothing wrong with being passionate about something, but passion can be more complex than that. A lot of people say Gary is passionate about wine, but I once listened to an interview where he said he was passionate about building a better life for his family – wine was a way to do that. In pursing my quest to find what I’m passionate about, I’ve found out that what I really love is Personal Development. I kind of have this weird, relentless need to improve, change and get myself out of my comfort zone. To add to that, I love helping others be better – find better jobs, change their thought process, rethink their internal scripts.
  • Invest in yourself
    • Because passions change, it’s important to never stop looking and challenging yourself. As I had mentioned, I lost my way at some point. I just went with the flow without thinking about it and from beginning to end it took me roughly 3 years to get back on track. 3 years I’ll never get back. Actually after the whole stabbing/mugging incident, I noticed just how important it was to live a life you are passionate about, because you honestly never know when it can all be taken away. I know, I’m being a little dramatic, but it’s true. What I’ve done since is spend a little time each morning asking myself a question Steve Jobs said he asked himself: “If today were the last day of my life, would I want to do what I’m about to do today?” That forces you to think about if you’re happy with what you do.

If you think about it, at the very minimum you spend 35 hours a week at work. Let’s say you have 120 waking hours a week, you spend around 30% of your waking life at work. Now 30% might not seem like much, but think about it. 35 hours a week, that’s just under 2,000 hours a year! If you’re going to be investing that much time in something, you’d better be passionate about it.

Like I mentioned, my passion is Personal Development: pushing myself to be better than my past self. And I think that feeling I had in the operating room is in large part because of what TIMC is at its core. I’m not sure when the last time you had a chance to look at our core values, but I’m in training so I know them well:

  1. Our employees are our most valuable asset, and that is why we believe in a balanced quality of life.
  2. Innovation and investment in the ongoing development of our employees ensures our growth and success.
  3. Through an open-book management philosophy, we communicate openly and effectively as well as maintain the highest ethical standards in our relationships with employees, clients, and strategic partners.

So there you have it. My passion for Personal Development is completely related to TIMC’s core values. The only way you can develop is by being in control and pushing yourself. At TIMC you are at the centre. You can grow and evolve as you see fit. When we say “Innovation and investment in the ongoing development of our employees ensures our growth and success”… well that pretty much sums it up doesn’t it?

Thank you!

What role does passion play in your day-to-day life?

(Photo credit: UggBoy♥UggGirl)

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Why does it have to be easy?

by Fabrice Calando on December 19, 2011

Why does it have to be easy?

I came across a blog post the other day. The title read something like “Blog content made easy.” The first thing that poped in my mind was — Why does it always have to be easy? It seems like everywhere you turn, it’s about making things easy: “9 easy ways to lose weight”, “cooking made easy”, “quick and easy”… Of course, it’s all about selling a dream. The dream that you can add this new thing (writing content, cooking, exercising, etc.) to whatever you are doing now and you’ll still be back in time to watch Modern Family.

The thing is, as Seth Godin argues in We are all weird (Affiliate link), we’re increasingly rich. More and more us. By rich, he means the opportunity to choose. To choose between chocolate or vanilla ice cream; to choose between, horror or comedy; to choose between TV or exercise; to chose between a staff meeting and writing content. As a result, as Clay Shirky’s Cognitive Surplus (Affiliate link) points out, we have more time than ever and we’re using it to build and create.

That’s when you realize that it isn’t easy. I’m reading Onward (Affiliate link) by Howard Schultz and Joanne Gordon about how Starbucks came back from deep financial problems…and it’s not easy. Just when they think they’re doing everything right — the right decisions, the right plan, the right priorities — it gets worst. If you read Gary Vaynerchuk’s Crush It! (Affiliate link) you again find out that it’s not easy; “cashing in on your passion” is about working from 6pm to 2am.

A matter of priorities

What does this mean for us? Really it all boils down to priorities. If you’re rich enough to choose, you’re going to have to prioritize. Am I going to watch TV and numb my brain or am I going to read a book? Am I going to go for a walk or write a blog post? Am I going to work out or watch a movie? There’s really no right answer, just choices…hard choices.

Don’t kid yourself

It’s never easy. No one has ever “made it,” whatever your definition of making it is, with easy. It’s long, hard work. In the end some tactics and how-to’s might be easier than you think, but it’s the priorities and relentless dedication to achieving goals that’s hard.

Don’t kid yourself, it’s not easy and at some point, you’re going to have to do the work.

(Photo credit: Jason Lengstorf)

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Do budding bloggers stand a chance?

by Fabrice Calando on June 14, 2010

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Does it sometimes seem like all of a sudden, out of nowhere, come the big gun bloggers – Chris Brogan, Mitch Joel, Gary Vaynerchuk, Darren Rowse, et al. (actually, they’re not really out of nowhere, they’ve been at it for years, but it has more impact if I write it that way :). Remember the time when bloggers were kids in their basements that blogged about gaming, celebrities and technology?  The only person who could monetize his blog was Perez Hilton? These big guns have highly successful blogs on various topics, make good money and are the voice of social media in their own way.

Compared to them, I’m a newbie so I often ask myself with all these big guns writing, videoing and podcasting away, are budding bloggers ever going to be able to catch up?

In short, yes.

First, you can blog about whatever interests you – if you’re more than happy keeping a blog that updates your family with your travels – that’s awesome.  Readership numbers are not everything, they’re great, but they’re definitely not everything.  As Gary argues in his book Crush It! (affiliate link), passion is one of the founding blocks of a successful blog, so if you update away, connect with others in your space and you’re loving it…that’s what matters…

Second, everyone has a different perspective on life.  You can be a designer, and I can be a designer and we’ll approach things in completely different ways.  We’ll both be interesting in our own way.  From there monetization is only a ton of hours away because, in reality, working hard has always been the key to success; blogging is only a new way of achieving that.

Finally, the big guys are there to teach – they’ve all made it to where they are by sharing and helping others. So read them, learn from them, comment on their stuff and follow your path…

Remember, in a world where “personal branding” (for lack of a better term) is becoming more and more important, it’s better to be out there and enjoying it, than not out there at all.  Chris Brogan and Mitch Joel actually have an interesting back and forth on whether a blog is your job or not.

What do you think? Are you starting out or have you been at it for years?

(Photo credit: Jakob Montrasio)

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