As some of you may know, I’ve recently started working in the TV industry as a social media consultant. Any time you start a new job in a new industry, you spend an incredible amount of time wrapping your head around it to try and figure it out. Especially when you’re in marketing and communications. In my daily quest to find out more about this industry, I stumbled upon a few posts by Craig Engler (General Manager and Senior Vice President of the Syfy Channel in the US) on boingboing.net. His posts were an open, interesting and insightful look into the industry and it’s convergence with the internet.
If you’re looking to understand more about the TV industry here are some posts I recommend (in no particular order):
- 7 things people get wrong about the Internet and TV
- Why watching TV online (mostly) doesn’t help ratings (for now)
- How to REALLY save your favorite sci-fi show from cancellation
- TV Economics 101: Why you can’t watch every show online for free
- A dozen reasons TV shows get made BESIDES ratings
- Explaining 12 things TV networks do that seem crazy
- Cancelling a TV show: The network’s POV
- Which viewers should TV networks listen to?
- Cord cutting? Maybe not. Pay TV in the U.S. grew 3% last year
Of course, the Canadian and Quebec markets and regulations vary, but this gives a good basic view into the world of TV.
On the other hand
On the complete other side of the spectrum, I also stumbled upon this post by Jim Long: New TV — How Broadband, Cord Cutters, and Media Center Apps are Changing the Way We Watch. It’s a look into where TV might be heading.
Is the TV world currently healthy? Yes. Is that world changing? Yes. Is it in need of a change? Yes. Are TV channels ready for the change? No — no one really knows where we are headed, but we’re experimenting. I think it’s great that people are venturing into Online TV Networks!
What do you think? Do you have any questions? Comment below or hit-up Craig at @syfy on Twitter, I’m sure he would be happy to answer you.
(Photo credit: gothopotam)
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