The digital landscape is increasingly complicated. You went from posting on job boards and having an Applicant Tracking System (ATS) to having to think of SEO, Social Media, media buys, SEM, analytics and much more…
To make it easier, I’ve put together a simple diagram which includes the major elements of recruitment today (click on it to make it larger):
Notice how the career site is at the center of everything? If your home presence isn’t strong and continuously optimized, working on other stuff isn’t the best use of your time and money. Why? Because everything else is driving back there and because search (not job boards, not ads, not newspaper postings) is one of the main ways people find your job postings. So if your career site isn’t attracting and converting what is a great Facebook page or ad campaign going to accomplish?
Start at the middle and move outwards, then optimize.
What’s your take?
