What if no one could see or hear? What if there was no way we’d ever find out? Would you cut corners? Would you cut corners? Would you spam? Would you embellish the click-through rates? Would you omit a detail?
One of Steve Jobs’ defining characteristics was his obsession with the way products were crafted. Something he picked up from his father, according to his biography. A mechanic who “loved doing things right. He even cared about the look of the (car) parts you couldn’t see.”
When working around the house his father would refuse to use poor wood for the back of cabinets. “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
A marketer is often faced with the possibility to cut corners. No one will see the workflow you built or the campaign tracking you implemented. It would be so easy to plough through. Who would know?
Sure it’s easy to cut corners when nobody’s looking. But we owe it to ourselves to raise our game.
An expert doesn’t need to cut corners. She knows that the short term gain of a cut corner, will always pale compared to the long term gain of carrying the aesthetics all the way though, so to speak.
(Photo credit: Liv)