When is a business remarkable?

Seth Godin often says that the only business or freelancer that stands the chance is the one who is remarkable.

Q: How do you know if you’re remarkable?
A: When you choose not to hide behind contract terms or unanswered emails; when you decide not to ignore the client once they’ve paid, or act like the buck stops with you.

When you’re exceptional, you don’t hesitate to be part of the community, to put yourself out there, to publish your thoughts, to be the frontman. It doesn’t mean there won’t be criticism or naysayers (quite the opposite in fact), but it does mean you won’t be deterred.

When you choose to hide no longer, it means you’ve decided to be remarkable.