A big part of social media in the context of business is, corporate culture. You can hire consultants and experts, even ninjas and gurus if you want. You can bang out the best possible strategy and the best possible implementation guide, but in the end, you’re going to have to do the work. You can hire a firm to do your blogger outreach or manage your Facebook page and Twitter account, but that also means that you don’t own any of the interactions. Not owning in terms of property, but owning in terms of owning up to the engagement.
That being said, there’s nothing wrong with asking for a little help getting started or getting some support along the way. Actually, I would recommend it.
True success (which ever way you define it) will only come if you’re willing to put in the work. An simplistic answer? Maybe or then again, maybe not…
What’s your take?
(Photo credit: Eric McGregor)
